To train professional managers in the area of marketing, with the skills to manage, provide solutions and find development opportunities in an ethical, responsible, and collaborative way that will allow you to integrate into the productive sector and serve society, contributing to the economic and social progress of the country.

KNOWLEDGE

• High school level.
• To have 150 points of TOEFL level.
• About the administrative process.

SKILLS

• Good verbal skills.
• To be sociable.
• Initiative in decision making.
• Creativity.
• Logical thinking.
• Analytical reasoning.

ATTITUDES AND VALUES

• Interest in the commercial field,
• Willingness to express oneself clearly.
• Interest to work in a team.
• An attitude of commitment, enthusiasm and identification with the Institution, Moral quality, and responsibility, Tolerance, and Respect.
• Responsibility.
• Commitment.

KNOWLEDGE

• Efficiently manage the resources allocated by the companies for commercial activities.
• Design strategies to achieve commercial objectives.
• Solve company problems and conflicts.
• Seek and find business development opportunities.
• Satisfy consumer needs better than the competition.
• Cost-effectively meet consumer expectations.
• Deal and negotiate with suppliers and customers.
• Exercise integral communication in the different stages of the marketing process.
• Design and develop strategic marketing, sales and communication plans.
• Manage marketing activities in public and private organizations.
• Obtain and use truthful and timely marketing information on the psychological, economic, and social characteristics of consumers or users.
• Use the English language at a technical-commercial level.
• Apply the results of market research for decision making.
• Supervise specialized sales activities.
• Promote and carry out direct sales campaigns to consumers.
• Propose policies or alternative solutions to companies, based on macroeconomic information.
• Manage the different mass and alternative advertising media.
• Design product distribution alternatives.
• Organize business events.
• Manage different software.
• Plan and launch new products to the market.
• Determine the possibility of granting credit to marketing-related customers.
• Recover past due portfolios.
• Controlling the sales force.
• Manage the sales department in organizations.
• Determine the possibility of registering a trademark.
• Manage the different mass and alternative means of promotion.
• Perform financial evaluations for marketing plans.
• Conduct professional
• Research projects related to marketing and commercialization.
• Design commercial strategies and tactics appropriate to the company and the market.
• Formulate a business plan.
• Study feasibility.

SKILLS

• Work in teams creatively and innovatively.
• Solve marketing problems that lead to appropriate and timely decision making for the benefit of the company.
• To know how to communicate correctly in oral, written, and graphic form.
• Make business decisions based on internal and external information of the company. Exercise effective leadership with the work teams under their responsibility. Have a vision of quality Negotiate agreements for the exchange of goods and services.
• To have analytical and critical capacity to evaluate information obtained from the market and organizations.
• To have emotional and professional maturity to adequately handle work pressures, for the development of new businesses.

Attitudes

• Service oriented.
• Competitive.
• Empathetic.
• Assertive.
• Willingness.

Values

• Integrity.
• Responsibility.
• Tolerance.
• Respect.
• Commitment.

The requirements to become a student at the Institute are:

1. To comply with the academic background and other requirements indicated in the respective call for applications.
2. To take the admission exam for the higher level.
3. To be selected for admission.

Industrial

• Marketing.
• Marketing.
• Commercial Communication.
• Market Research.

Services

• Marketing.
• Marketing.
• Public Relations.

Check the list of subjects, credits and total hours of the program in:

• ESCA Unidad Santo Tomás
• ESCA Unidad Tepepan