To train high-level professionals, with a global focus and solid ethical training, capable of developing digital marketing strategies and models based on the objectives of the strategic marketing plan, the use of technological platforms and digital media that raise the competitive position of the organization with innovative processes, products, and services, as well as improving the level of performance indicators and with a commitment to social responsibility and sustainable development.

Thus, the basic structure will consist of training areas that will be the basis for organizing the objectives and curricular content.

KNOWLEDGE

• Basic disciplinary knowledge in the area of Social Sciences in: History, Social Sciences, Economics, Philosophy, Administration, Mathematics, Marketing, and basic knowledge of Information and Communication Technologies, among others. Knowledge of the English language (Platform reference level).

KNOW-HOW

• Ability to communicate orally and in writing.
• Ability to work in interdisciplinary teams.
• Ability to analyze and solve problems.
• Capacity for analysis and synthesis.
• Logical mathematical reasoning.
• Inductive and deductive thinking.
• Leadership capacity.
• Basic digital skills.
• Ability to learn new technologies.
• Search, selection, processing, and analysis of information.
• Creative capacity.
• Leads projects and work groups.
• Ability to resolve conflicts.
• Incorporates information and communication technologies in their academic activities.

KNOWING HOW TO BE AND LIVE TOGETHER

• Collaboration.
• Adaptability.
• Professional ethics.
• Commitment to citizenship.
• Spirit of service.
• Social responsibility.
• Multicultural orientation.
• Respect.
• Spirit of service.
• Adaptation to change.
• Open vision in the face of constant changes.
• Assertive.
• Sensitivity to social issues.
• Interpersonal relations.
• Initiative.
• Resilience.
• Tolerance to frustration.

Is a professional capable of: Design and implement digital marketing plans that generate value in financial results and consumer experience based on the use of platforms, media, and digital tools. Evaluate the effectiveness of the digital marketing plan based on metrics and analytics, contributing to the achievement of financial results and performance indicators of the digital strategies implemented. Design and implement e-commerce and digital sales options, based on the characteristics of the company.

The requirements to become a student at the Institute are:

1. To comply with the academic background and other requirements indicated in the respective call for applications.
2. To take the admission exam for the higher level.
3. To be selected for admission.

Graduates of the Bachelor's Degree in Digital Marketing will be able to work in different areas of public, social, and private organizations of goods and services, such as:

• In micro, small, medium, and large companies.
• In companies established in the public and/or private sector.
• In non-governmental and social organizations.
• Entrepreneur.
• In integral communication agencies.
• As an independent consultant.

Check the list of subjects, credits and total hours of the program in:

• ESCA Unidad Santo Tomás