To train high-level professionals, with global vision, sustainable development orientation, and solid ethical training, capable of creating and leading digital business projects through the mastery and application of information technologies and data analytics, to detect business opportunities, make strategic decisions, generate added value through innovation in goods and services that promote the competitive positioning of organizations and their commitment to social responsibility that contributes to the economic and social development of the country.

Applicants to enter the IPN must meet the following requirements:

• To have completed high school studies.
• Comply in due time and form with each of the stages of the admission process indicated in the call for admission to the higher level of the IPN.
• To have basic knowledge of mathematics, administration, marketing, ICT, economics, etc.

It is recommended, in a complementary way:

• Handling of basic computer packages and Internet tools.
• English.
• Oral and written expression.
• Logical mathematical reasoning.
• Ethics.
• Social responsibility.
• Commitment to sustainable development.

KNOWLEDGE

• The economic situation of Mexico and the world.
• Macro and microeconomics.
• Sustainability.
• Digital and sustainable business models.
• Competitiveness, business competitiveness strategies.
• Strategies for digital and sustainable business.
• Strategic planning.
• Choice of strategy.
• Strategy development and execution.
• Business metrics.
• Business cost and performance analysis.
• Business and corporate finance.
• Decision making.
• Strategic management.
• Accounting and financial information system.
• The legal and regulatory framework in digital business.
• Organizational theory.
• Teamwork, roles in the work team.
• Decision making in teams.
• Multifunctional and autonomous teams.
• Creative and innovative teams.
• Formulation and evaluation of investment projects.
• Commercial Law.
• Applied research.
• Sales plan.
• Conflict resolution.
• Circular economy.
• Innovation process, innovation models, types of innovation.
• Differentiation as a competitive advantage.
• Technology as an innovation strategy.
• Key factors of innovative organizational culture, and models.
• Innovation and sustainability for growth.
• Risk factors in business innovation.
• Concept and approach to organizations.
• Social responsibility in business.
• Corporate governance.
• Business ethics.
• Motivational theories.
• Management and leadership.
• Communication.
• Creative and strategic thinking.
• Organizational development.
• Statistics.
• Technological platforms that include the entire project cycle.
• E-commerce.
• Digital business management.
• Digital marketing strategies.
• Social Media Management.
• Digital customer experience management.
• Digital legislation and regulations.
• Risks associated with the use of technology.
• Cybersecurity culture.
• Digital technology for finance.
• Information technology tools.
• Digital and multimedia tools.
• Big Data value chain.
• Techniques for Big Data Analytics.
• Business Intelligence Enterprise.

KNOW-HOW

• Analyzes the external and internal context of the business.
• Detect new markets according to the needs of actual and potential customers and consumers.
• Design a strategic marketing plan.
• Makes decisions for digital and sustainable business projects.
• Formulates and evaluates sustainable digital business projects.
• Applies and analyzes digital marketing metrics.
• Interprets financial information.
• Analyzes financial and cost information systems.
• Makes decisions based on financial information.
• Manages interdisciplinary and cross-functional work teams.
• Distinguishes scenarios.
• Evaluates investment projects.
• Applies regulations in the creation and operation of digital businesses.
• Uses technological tools for the external and internal diagnosis of the organization.
• Selects and evaluates technological innovation strategies.
• Applies decision-making models for the choice of strategies.
• Formulates the strategy execution plan.
• Applies evaluation and feedback processes for strategy development.
• Distinguishes between types of digital business models.
• Analyzes the key elements of the business model.
• Incorporates added value and innovation in digital business models.
• Distinguishes the key characteristics and factors of a business.
• Organizes and manages cross-functional work teams.
• Formulates value-added and innovation projects by cross-functional teams.
• Employs information technologies to integrate and analyze data.
• Differentiates innovation approaches and models.
• Differentiates business innovation models.
• Formulates competitive innovation strategies in digital business.
• Distinguishes the key elements of innovative organizational culture as a competitive advantage.
• Selects models of sustainability in business.
• Distinguishes the elements of the strategic capacity of the organization.
• Identifies the processes of an organization.
• Compares different models of organizational culture.
• Applies implementation strategies for organizational culture change.
• Formulates guidelines for the development of an innovative organizational culture.
• Evaluates organizational culture.
• Designs corporate social responsibility policies and actions.
• Formulates guidelines for the practice of business ethics.
• Selects business sustainability models.
• Establishes efficient, clear, and timely communication processes.
• Selects and uses information technologies and digital tools necessary for business diagnosis and analysis.
• Uses IT tools.
• Identifies key information points.
• Analyzes the information provided by the tools.
• Makes strategic decisions for the business he/she manages.
• Management of information technologies.
• Formulates entrepreneurial projects.

KNOWING HOW TO BE AND LIVE TOGETHER

• Collaboration.
• Adaptability.
• Professional ethics.
• Citizen commitment Spirit of service.
• Social responsibility.
• Multicultural orientation.
• Respect.
• Spirit of service.
• Continuous updating.
• Assertiveness.
• Teamwork.
• Emotional intelligence Stress management.
• Resilience.

TRANSVERSAL KNOWLEDGE

• Is permanently updated.
• Develops creative and strategic thinking.
• Collaborates effectively in interdisciplinary teams.
• Adapts continuously.
• Maintains a respectful attitude towards interculturality, and diversity of beliefs, values, ideas and social practices.
• Acts by human rights and gender perspective.
• Ability to understand and apply the components of sustainable development.

The requirements to become a student at the Institute are:

1. To comply with the academic background and other requirements indicated in the respective call for applications.
2. To take the admission exam for the higher level.
3. To be selected for admission.

The graduate of the Bachelor's Degree in Digital Business will be able to work in different areas of public, social, and private organizations of goods and services, such as:

• In micro, small, medium, and large companies or in the creation of new companies.
• In companies established in the public and/or private sector.
• In dependencies of the public administration.
• In non-governmental organizations.
• As an independent consultant.
• In different areas of companies such as:
  • General Management/General Management Digital Marketing.
  • E-commerce Commercialization Logistics.
  • Supply chain, Organizational communication, Corporate finance, Digital business development Operations management Human capital.
  • Innovation (R&D) Business Intelligence.

Check the list of subjects, credits and total hours of the program in:

• ESCA Unidad Santo Tomás